Hosted by the Breakfast Xpress and IMPERIAL I-Pledge, this campaign encourages all listeners as well as each and every road user to heed the call of donating their unused car seats toward giving a child the gift of safety. Darren Simpson of the Breakfast Xpress has appealed to all to support this initiative. As a new dad to a healthy baby boy, Simpson recognizes the responsibility of all parents toward child safety at large.
In the efforts of bringing about road safety awareness, and creating positive change, all donated car seats will be distributed to all who are in need of these seats for their kids. With the well-being of our children at the forefront of this campaign, the car seats will be re-upholstered, safety checked and cleaned before distribution to ensure that is user friendly and defect free.
As far as the I-Pledge goes, over 77 000 South Africans have taken the IMPERIAL I-Pledge as their personal commitment to making a positive change in how they use the roads, share it with others and bring about an improvement in road safety.
IMPERIAL calls on each and every road user – whether you’re a driver or a pedestrian, a trucker, a biker or a cyclist, a child or an adult – to take the I-Pledge.
You can also follow them on Twitter or like them on Facebook. Safer roads start with you.
So my I-Pledges are as follows:
I will not tweet, sms, instagram, Facebook or answer my cellphone while driving
I will not close my eyes while singing to my favourite song on Highveld 94.7
I will not allow myself to be distracted by cool Mini Coopers, billboards or adverts while driving
Emma’s I-Pledges are:
I will not distract my mom while she’s driving
I will not tell her to wave her arms in the air or shake her head while our favourite song plays on Highveld 94.7
I will not tell my mom to look at the big balloon, the cranes, the airplane or any other UFO while she’s driving
I will not screech unexpectedly from the back of the car
I will always sit in my car seat
For more information on how you can make a difference, visit Highveld’s website